Ryan Lewendon
Growth Marketing Manager at Lupa
Ryan Lewendon is Growth Marketing Manager at Lupa. He speaks with vet practices every week about how they operate, and writes about what he learns: how a practice can deliver fantastic patient outcomes while running as a healthy, stress-free business.
- Every weekSpeaks with vet practices about how they operate
- Writes aboutPractice operations, growth and AI
- BackgroundA decade in startup growth marketing
- On the Lupa blog17 articles
About Ryan
Ryan Lewendon is Growth Marketing Manager at Lupa, where he writes about how veterinary practices operate and grow.
He speaks with vet practices every week and is endlessly curious about how they run: how the diary flows, where the admin piles up, what gets charged for and what slips through, and what the well-run practices do differently. That curiosity shapes everything he writes. The question behind each article is the same one: how does a practice deliver fantastic patient outcomes while operating as a healthy, stress-free business?
Before Lupa, he spent a decade in growth marketing helping B2B startups grow. He holds a degree from the University of Worcester (2015) and is based in London.
Every practice runs differently, and the differences are where the lessons are. Ryan writes about what separates the practices that thrive from the ones that just cope.
Articles by Ryan
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Text, email or app? How to choose veterinary communication software
How veterinary communication software handles texts, email, app and WhatsApp messages, and the TCPA rules that affect what you can text clients.
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Veterinary billing software: what it should do for your practice
What veterinary billing software should do, from invoices built in the exam room to payments, estimates and debt follow-up, plus what to ask any vendor.
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Veterinary EMR software: what it should do and how to choose one
What veterinary EMR software should do, what state boards and the AAVSB expect of your records, and how AI scribes fit in. A checklist for demos.
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Destination Pet Selects Lupa as the Operating System for Its Veterinary Clinics
Lupa, the AI operating system for veterinary practices, today announced that Destination Pet has selected Lupa as the operating system for its veterinary clinics.
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What clients want from your veterinary website
What veterinary clients look for online, including booking, pricing, reviews, contact options and clear out-of-hours information.
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Veterinary inventory management software: built-in PIMS tools vs standalone systems
Practices can manage stock inside the PIMS they already run, or through a specialist system alongside it. Where each model adds value, and what the second system costs you.
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What is a veterinary operating system?
A veterinary operating system is the central software platform that connects a practice's applications, data and workflows, so information and actions move between them.
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Veterinary marketing ideas: 8 that use the records you already have
The best marketing a practice can do starts with the clients and patients already on its books. Eight campaigns, the filter behind each one, and the three numbers worth tracking.
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Veterinary team management: how to build a practice people want to work for
Good veterinary team management starts with a working day your team can reasonably complete. How to plan the diary, make pay and rota decisions understandable, and give every role clear responsibilities.
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Veterinary computer systems: all you need to know
Veterinary computer systems hold the clinical records, diary, payments and stock for a practice. How they developed from 1970s record systems to cloud software and AI, and what to check before you choose one.
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What software do veterinarians use?
Veterinarians use a practice management system for records, appointments, notes and invoices, plus tools for scribing, booking, reminders, rotas, payments, stock and diagnostics. What each one should do, and what to check.
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How to increase veterinary practice revenue (without raising prices)
Six practical ways US vet practices can grow revenue without raising prices: complete invoicing, online booking, wellness plans and AI time savings.
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Automated client communications for vet practices: what good looks like
How veterinary practices can make automated reminders timely, relevant and easier for clients to act on.
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Veterinary inventory management: the guide
Inventory is a practice's second biggest cost after payroll. How to measure it, the benchmarks to aim for, and how to stop losing money on stock.
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Opening a veterinary practice in the US: costs, timeline, and setup checklist
The stage-by-stage guide to opening a US vet practice: real costs for buildout, equipment and licensing, financing terms, and a break-even example.
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Best Veterinary Practice Management Systems (PIMS) in 2026
Compare the 10 best veterinary practice management systems in 2026, including Lupa, ezyVet, Instinct and Avimark. Reviews, pricing and who each PIMS is best for.
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Multi-site veterinary practice management software: A buyer's guide for groups
A practical buyer's guide for multi-location veterinary groups: map your stack, involve the right stakeholders, build criteria, test vendors, and roll out without chaos.
Ryan Lewendon is Growth Marketing Manager at Lupa. His articles draw on weekly conversations with veterinary practices about how they operate and grow. They do not constitute clinical or legal advice.