About Ryan
Ryan Lewendon is Growth Marketing Manager at Lupa, where he writes about how veterinary practices operate and grow.
He speaks with vet practices every week and is endlessly curious about how they run: how the diary flows, where the admin piles up, what gets charged for and what slips through, and what the well-run practices do differently. That curiosity shapes everything he writes. The question behind each article is the same one: how does a practice deliver fantastic patient outcomes while operating as a healthy, stress-free business?
Before Lupa, he spent a decade in growth marketing helping B2B startups grow. He holds a degree from the University of Worcester (2015) and is based in London.
Every practice runs differently, and the differences are where the lessons are. Ryan writes about what separates the practices that thrive from the ones that just cope.





