# Lupa

> Lupa is the world's first enterprise-ready AI operating system for veterinary practices: practice management, an AI scribe, client communications, payments, online booking and analytics in one platform. Available in the UK, US, Germany, Canada, United Arab Emirates and Spain.

Key facts:

- Lupa is a cloud practice management system (PMS) for veterinary practices, with AI built in. It is used by small animal practices, hospitals, equine, farm and mobile vets, and multi-site veterinary groups.
- Products: Lupa (the PMS), Lupa Notes (AI scribe), Lupa Pay (integrated payments) and Jerry (AI veterinary assistant).
- Pricing: £100 per site per month plus £50 per user per month in the UK; $130 per site and $65 per user per month in the US. Optional one-time setup packages cover training and data migration.
- Integrations: IDEXX, Zoetis, Axiom and Finn Pathologists (labs); Vetsure and VetEnvoy (insurance claims); MWI, Covetrus, NVS and Heiland (wholesalers).
- Security: SOC 2 Type II certified and GDPR compliant.
- Switching: a dedicated team moves the full clinical and financial history from the practice's previous system.
- Company: Lupa Pets Ltd, London, founded 2023. The US version of the site is at https://lupapets.com/us/, priced in US dollars.

Every page below links to its markdown version. The full text of the site is at https://lupapets.com/llms-full.txt.

## Product

- [Lupa](https://lupapets.com/index.md): Practice management, communications, payments, online booking and analytics in one place.
- [Lupa AI](https://lupapets.com/ai/index.md): AI agents across every part of the practice. They do the admin, catch missed charges and improve the client experience.
- [AI Veterinary Assistant (Jerry)](https://lupapets.com/ai-veterinary-assistant/index.md): Referral letters, insurance claims, follow-up emails, stock orders and rota cover.
- [Lupa Notes (AI Scribe)](https://lupapets.com/lupa-notes/index.md): Automatic medical notes from consults, surgeries and phone calls.
- [Lupa Pay](https://lupapets.com/lupa-pay/index.md): Card terminals, payment links, health plan direct debits and debt management.
- [Features](https://lupapets.com/features/index.md): Every Lupa feature, organised by workflow.
- [Integrations](https://lupapets.com/integrations/index.md): Labs, insurers and wholesalers, including IDEXX, Zoetis, Vetsure, VetEnvoy and NVS.
- [Pricing](https://lupapets.com/pricing/index.md): Per-site and per-user pricing, with a quote calculator.
- [US pricing](https://lupapets.com/us/pricing/index.md): The same plans priced in US dollars.
- [Switching from another PMS](https://lupapets.com/switch-to-lupa/index.md): Migration and onboarding when moving from another system.

## Practice types

- [Veterinary groups](https://lupapets.com/veterinary-groups/index.md): Multi-site and group-practice features for larger organisations.
- [Small animal practices](https://lupapets.com/small-animal/index.md): PMS, payments, client chat and AI agents in one system.
- [Hospitals](https://lupapets.com/hospitals/index.md): Inpatient charge capture, records, billing and patient flow.
- [Equine](https://lupapets.com/equine/index.md): Map-based diary, stock scanning at the boot and syndicate billing.
- [Farm](https://lupapets.com/farm/index.md): Ambulatory visits, offline access, car stock and batch invoicing.
- [Mobile](https://lupapets.com/mobile/index.md): House call practices: rounds on a map, client ETAs and payment on the spot.
- [New practices](https://lupapets.com/new-practices/index.md): Everything a new practice needs from day one.

## Company

- [Customer stories](https://lupapets.com/customer-stories/index.md): Vet practices that switched to Lupa, with video interviews.
- [Team](https://lupapets.com/team/index.md): The people building Lupa.
- [Blog authors](https://lupapets.com/blog/authors/index.md): The vets and specialists who write the Lupa blog.
- [Book a demo](https://lupapets.com/book-a-demo/index.md): A personalised demo of Lupa.
- [Contact](https://lupapets.com/contact/index.md): Get in touch with the Lupa team.

## Guides

- [Advice for vet practice start-ups from the Vet Practice Foundations group](https://lupapets.com/blog/vet-practice-start-up-advice/index.md): Opening your own vet practice? Advice from the Vet Practice Foundations group on funding, premises and IT, and how to choose a practice management system.
- [How to introduce new technology in your vet practice](https://lupapets.com/blog/introduce-new-technology-vet-practice/index.md): Let your team name the problem, trial one tool for four weeks with a champion, remove the old process, then review. Advice from a VetEdge Congress talk.
- [How to handle a client complaint in a veterinary practice](https://lupapets.com/blog/how-to-handle-client-complaint-veterinary-practice/index.md): How to handle a veterinary client complaint: the first conversation, checking the record, CMA Order timescales, the response letter and mediation.
- [What clients want from your veterinary website](https://lupapets.com/blog/what-clients-want-veterinary-website/index.md): Nearly a third of pet owners surveyed had ruled out a clinic because of its website. What clients look for: booking, prices, reviews and out-of-hours help.
- [How to manage conflict in a veterinary team](https://lupapets.com/blog/managing-conflict-veterinary-team/index.md): How to manage conflict in a veterinary team: work out what kind of problem it is, when to talk informally, and when a formal route or mediation fits.
- [What to look for when hiring a vet nurse](https://lupapets.com/blog/what-to-look-for-hiring-vet-nurse/index.md): How to hire a vet nurse: define the role, check registration and Schedule 3 experience, use structured interviews, run trials and references properly.
- [Veterinary practice data: what to review beyond revenue](https://lupapets.com/blog/veterinary-practice-data-pms-analytics/index.md): How to use the vaccination, follow-up, prescribing and diary data in your PMS for clinical governance, and how to check the data is reliable first.
- [Where the admin time goes in a veterinary practice, and how to win it back](https://lupapets.com/blog/reducing-admin-veterinary-practice-where-time-goes/index.md): Measure the non-clinical admin in your veterinary practice, then decide for each costly task whether to stop, simplify, reassign or automate it.
- [How to communicate a price increase to veterinary clients](https://lupapets.com/blog/communicating-veterinary-price-increase-clients/index.md): How to tell veterinary clients about a fee change: what the CMA Order requires, how much notice to give, what to say and how to brief your team.
- [What to check before moving a veterinary practice from server software to the cloud](https://lupapets.com/blog/moving-veterinary-practice-server-to-cloud/index.md): What to check before retiring a veterinary practice server: connected devices, data export, record access, network readiness, security and disposal.
- [The total cost of your veterinary PMS: what practices forget to count](https://lupapets.com/blog/veterinary-pms-total-cost-of-ownership/index.md): How to compare veterinary PMS costs over three years: subscriptions, setup, staff time, usage fees, hardware and exit terms, against your current setup.
- [Veterinary inventory management software: built-in PMS tools vs standalone systems](https://lupapets.com/blog/veterinary-inventory-management-software-built-in-vs-standalone/index.md): Compare inventory tools built into a veterinary PMS with standalone systems: stock movement, ordering, billing, controlled drugs and reconciliation.
- [AI veterinary practice management software: what to evaluate beyond the scribe](https://lupapets.com/blog/ai-veterinary-practice-management-software/index.md): How to evaluate AI features in a veterinary practice management system beyond the scribe, including risk, human review and what to ask a vendor.
- [Veterinary workflow automation: which tasks should your PMS automate?](https://lupapets.com/blog/veterinary-workflow-automation-pms/index.md): Which veterinary practice workflows can be automated safely, where staff review still matters, and what to check in a PMS before switching to automatic.
- [What is a veterinary operating system?](https://lupapets.com/blog/what-is-a-veterinary-operating-system/index.md): A veterinary operating system connects a practice's applications, data and workflows. How it differs from a PMS, and what it means for automation.
- [Veterinary scheduling software: what to look for beyond an online calendar](https://lupapets.com/blog/veterinary-scheduling-software-beyond-online-calendar/index.md): What to evaluate in veterinary scheduling software beyond online booking: appointment rules, resources, waitlists, reminders and multi-site scheduling.
- [Veterinary marketing ideas: 8 that use the records you already have](https://lupapets.com/blog/veterinary-marketing-ideas/index.md): Eight veterinary marketing ideas built on the client records you already hold: the exact filters to run each one, what to send, and what to measure.
- [Veterinary team management: how to build a practice people want to work for](https://lupapets.com/blog/veterinary-team-management/index.md): Practical veterinary team management: how to plan the diary, explain pay, set clear responsibilities, and respond properly when someone raises a concern.
- [Veterinary computer systems: all you need to know](https://lupapets.com/blog/veterinary-computer-systems/index.md): What veterinary computer systems do, how practice management software moved from local servers to the cloud, and the 6 things to check before choosing one.
- [What software do veterinarians use?](https://lupapets.com/blog/what-software-do-veterinarians-use/index.md): See the software veterinarians use for records, notes, booking, reminders, rotas, payments, stock, diagnostics and reporting, and what each tool should do.
- [I've been an equine vet for 16 years. The software was never built for ambulatory work](https://lupapets.com/blog/equine-vet-software-isnt-built-for-us/index.md): An equine vet of 16 years on where practice software falls short for ambulatory work: diary planning, notes on the road, stock control and client messages.
- [US vs UK veterinary practice: the 6 key differences](https://lupapets.com/blog/us-vs-uk-veterinary-practice-differences/index.md): A US-trained veterinary technician on 6 differences between US and UK practice: job titles, units, heartworm, rabies law, insurance and health plans.
- [Veterinary inventory management: what good stock control looks like](https://lupapets.com/blog/veterinary-inventory-management-best-practice/index.md): How to cut stock discrepancies in a vet practice: daily stock control, UK medicines record-keeping, a stock take routine and what your PMS should handle.
- [Veterinary front desk management: what good looks like](https://lupapets.com/blog/veterinary-front-desk-management/index.md): How to run a veterinary front desk well: clear responsibilities, handling calls and delays, payments, handovers, team training and what your PMS should do.
- [How to increase veterinary practice revenue (without raising prices)](https://lupapets.com/blog/how-to-increase-veterinary-practice-revenue-without-raising-prices/index.md): Six practical ways UK vet practices can grow revenue without raising prices: complete invoicing, online booking, health plans and AI time savings.
- [Veterinary SOAP notes: how to write them, with a free template](https://lupapets.com/blog/veterinary-soap-notes/index.md): How to write veterinary SOAP notes, from Lupa's CVO: what goes in each section, a worked example, what the RCVS expects and a free template.
- [The most accurate AI scribe for vets: our benchmark results](https://lupapets.com/blog/veterinary-ai-scribe-benchmark/index.md): Lupa's AI lab benchmarked 5 AI models on real veterinary consults. Medical models underperformed on vet audio, and Lupa's scribe notes were most complete.
- [Automated client communications for vet practices: what good looks like](https://lupapets.com/blog/automated-client-communications-vet-practices-what-good-looks-like/index.md): Review 3 months of your practice's automated reminders and check each one was specific to the patient, well timed and easy for the client to act on.
- [Online booking for veterinary practices: what clients want](https://lupapets.com/blog/online-booking-veterinary-practice-what-clients-want/index.md): Client booking preferences are shifting fast. Here is what the evidence shows clients want, and where most practice booking systems still fall short.
- [Veterinary inventory management: the guide](https://lupapets.com/blog/veterinary-inventory-management/index.md): Inventory is a practice's second biggest cost after payroll. How to measure it, the benchmarks to aim for, and how to stop losing money on stock.
- [Staff recruitment in veterinary practice: what distinguishes the practices that keep their team](https://lupapets.com/blog/staff-recruitment-veterinary-practice/index.md): In a BVA survey, 86% of practices got 3 or fewer applications for a role. How to describe the job honestly and plan a new starter's first 90 days.
- [How The Vet Van runs a full veterinary practice with one vet and a van](https://lupapets.com/blog/how-the-vet-van-runs-a-mobile-practice-with-lupa/index.md): Dr Ellen-Louise Lawrie left corporate practice to start The Vet Van, a solo mobile practice. How she handles notes and payments between house calls.
- [What is a PIMS? Veterinary practice management software explained](https://lupapets.com/blog/what-is-a-pims-veterinary-practice-management-software/index.md): PIMS stands for practice information management system, the software that runs a veterinary practice. What it does, what it costs, and how to choose one.
- [Opening a veterinary practice in the US: costs, timeline, and setup checklist](https://lupapets.com/blog/opening-a-veterinary-practice-in-the-us/index.md): The stage-by-stage guide to opening a US vet practice: real costs for buildout, equipment and licensing, financing terms, and a break-even example.
- [What "AI-native" actually means for a vet PMS](https://lupapets.com/blog/what-ai-native-means-for-a-vet-pms/index.md): AI-native means the AI can see and act across your whole practice. How that differs from AI added to older software, and a test to put to vendors.
- [Best Veterinary Practice Management Systems (PMS) in 2026](https://lupapets.com/blog/best-veterinary-practice-management-systems-in-2026/index.md): Compare the 10 best veterinary practice management systems in 2026, including Lupa, ezyVet, Instinct and Avimark, with pricing and who each one suits.
- [Multi-site veterinary practice management software: A buyer's guide for groups](https://lupapets.com/blog/multi-location-vet-software-buyers-guide/index.md): A 5-stage buyer's guide for multi-location veterinary groups: map your systems, involve stakeholders, set criteria, choose a vendor and plan the rollout.
- [How veterinary practices can improve online reviews and build client trust](https://lupapets.com/blog/veterinary-practice-online-reviews-client-trust/index.md): A former practice owner on how clients read veterinary reviews, how to read the negative ones, and how to reply without breaching client confidentiality.
- [RCVS practice standards in 2026: what UK veterinary practices need to know](https://lupapets.com/blog/rcvs-practice-standards-uk-2026/index.md): RCVS PSS accreditation is voluntary, but many Core Standards reflect wider legal duties. What UK practices should meet in 2026 and where gaps appear.
- [The hidden cost of vet staff turnover (and what to do about it)](https://lupapets.com/blog/hidden-cost-vet-staff-turnover/index.md): Staff turnover costs more than a recruitment fee. Here is how resignation affects cover, productivity, client relationships and the team left behind.
- [How to switch veterinary PMS without disrupting your practice](https://lupapets.com/blog/how-to-switch-veterinary-pms-without-disrupting-practice/index.md): What a veterinary PMS migration involves, how long it takes, where practices lose time or data, and how to keep the clinic running during the switch.
- [CMA pricing transparency: how to get your practice compliant before the deadlines](https://lupapets.com/blog/cma-pricing-transparency-compliance-guide/index.md): For most independent practices, CMA pricing transparency is due by March 2027 and written estimates by September 2027. What to prepare, and in what order.
- [How to set up a veterinary practice in the UK: the complete guide](https://lupapets.com/blog/how-to-set-up-a-veterinary-practice-uk/index.md): Setting up a vet practice in the UK: RCVS and VMD registration, premises, controlled drugs, staffing, software, finance and the first 6 months.
- [The cost of starting a veterinary practice in the UK in 2026](https://lupapets.com/blog/cost-starting-veterinary-practice-uk/index.md): What it costs to open an independent vet practice in the UK: premises, equipment, registration, working capital and how start-ups are usually financed.
- [AI scribe accuracy in practice: what six months of daily use actually showed](https://lupapets.com/blog/ai-scribe-accuracy-in-practice/index.md): A vet on what daily use of an AI scribe showed about accuracy: where the notes earned trust, where they needed a proper read, and how to split review time.
- [Veterinary scheduling software: what matters when you're choosing](https://lupapets.com/blog/veterinary-scheduling-software-what-matters/index.md): How to judge veterinary scheduling software before you buy: online booking, appointment types, reminders, room visibility and fit with your workflow.
- [How much time does a veterinary AI scribe save?](https://lupapets.com/blog/how-much-time-does-a-veterinary-ai-scribe-save/index.md): Vendors quote different time savings for AI scribes. The real saving depends on caseload, note habits, review time and workflow. How to measure your own.
- [Veterinary AI scribe and GDPR: what UK practices need to know](https://lupapets.com/blog/veterinary-ai-scribe-gdpr-uk/index.md): What UK GDPR and the RCVS expect when your practice uses an AI scribe: data controller duties, lawful basis, DPIAs, telling clients and contract checks.
- [How to improve appointment compliance in a veterinary practice](https://lupapets.com/blog/how-to-improve-appointment-compliance-veterinary-practice/index.md): Clients attend, then miss doses or rechecks at home. How vet practices can improve follow-through after the appointment without adding to the team's work.
- [What the new CMA prescription fee cap means for your practice](https://lupapets.com/blog/cma-prescription-fee-cap-veterinary-practice/index.md): Everything you want to know on the new CMA prescription fee cap. Key dates, what it means for your income, formulary, and client conversations.
- [CMA veterinary remedies 2026: a plain-English guide for independent practices](https://lupapets.com/blog/cma-veterinary-remedies-2026-plain-english-guide/index.md): The CMA confirmed 14 binding remedies in March 2026. What each one means for an independent vet practice and when it applies, in plain English.
- [How to reduce vet burnout: what practice owners can actually do](https://lupapets.com/blog/how-to-reduce-vet-burnout-practice-owners/index.md): A former practice owner on reducing vet burnout through workload, admin, rotas and how the practice responds when someone on the team is struggling.
- [How to reduce no-shows in a veterinary practice](https://lupapets.com/blog/how-to-reduce-no-shows-veterinary-practice/index.md): Vet no-show rates of around 10% have barely moved in a decade. How the consult, reminders, deposits and no-show follow-up can each bring the rate down.
- [What Is an AI Scribe - And What Can It Do for Your Veterinary Practice?](https://lupapets.com/blog/what-is-an-ai-scribe-and-what-can-it-do-for-your-veterinary-practice/index.md): AI scribes transcribe and summarise consultations in real time. Learn what they are, how they work, and how Lupa Notes saves vets hours every week.
- [Best PMS for Vet Startups: Why New Practices Choose Lupa](https://lupapets.com/blog/best-pms-for-vet-startups-why-new-practices-choose-lupa/index.md): Opening a vet practice? Lupa's Launch Kits pre-configure your PMS from live clinic data, estimated to save new owners 30+ hours of setup before opening.
- [Why Multi-Site Veterinary Clinics Are Choosing Lupa for Practice Management](https://lupapets.com/blog/why-multi-site-veterinary-clinics-are-choosing-lupa/index.md): Multi-site veterinary groups need centralised control without losing local flexibility. Here's why Lupa is becoming the enterprise PMS of choice.
- [Server-Based or Cloud? What Your PMS Choice Actually Means](https://lupapets.com/blog/server-based-or-cloud-what-your-pms-choice-actually-means/index.md): Server-based or cloud veterinary PMS? What each actually costs, how the market got here, and why the choice decides what your AI tools can do.
- [AI in Veterinary Practice: Your Data Privacy Questions Answered](https://lupapets.com/blog/ai-in-veterinary-practice-your-data-privacy-questions-answered/index.md): Concerned about AI and data privacy in your practice? We answer the questions vets ask most about how Lupa handles and protects clinical data.
- [Vetsure Buying Group on CMA - Health plans, pricing & client trust](https://lupapets.com/blog/vetsure-buying-group-on-cma-health-plans-pricing-client-trust/index.md): Vetsure's buying group shares how independent practices can navigate CMA changes across health plans, prescription pricing, and client trust.
- [Prescriptions, Pricing, and Profit: The CMA Remedies Explained](https://lupapets.com/blog/prescriptions-pricing-and-profit-the-cma-remedies-explained/index.md): The CMA's veterinary remedies cover prescriptions, pricing transparency, and data access. Here's what they mean for your practice and bottom line.
- [Be Prepared: Protect Your Business and Team Ahead of the CMA Regulations](https://lupapets.com/blog/be-prepared-protect-your-business-ahead-of-cma-regulations/index.md): What the proposed CMA requirements could mean for consult times, admin and client care in your vet practice, and the steps clinics can take now.

## Customer stories and news

- [Destination Pet Selects Lupa as the Operating System for Its Veterinary Clinics](https://lupapets.com/blog/destination-pet-selects-lupa-operating-system/index.md): Destination Pet, which runs more than 160 pet resorts and veterinary clinics, has chosen Lupa as the operating system for its veterinary clinics.
- [Why Ainsdale Vets Chose Lupa for Their Brand New Practice](https://lupapets.com/blog/why-ainsdale-vets-chose-lupa-for-their-brand-new-practice/index.md): Ainsdale Vets owner Ann-Marie explains why she chose Lupa as the PMS for her new practice, and how onboarding support fitted around full-time work.
- [Health Plans, Pricing Strategy & CMA Preparation: Lupa & Vetsure](https://lupapets.com/blog/health-plans-pricing-strategy-cma-preparation-lupa-vetsure/index.md): Lupa CVO Nick Lloyd and Vetsure's Flo Page talk through health plans, true net medicine costs and how teams discuss fees as the CMA reforms approach.
- [Anderson's Veterinary Surgery Go-Live Day - The Team's Perspective](https://lupapets.com/blog/andersons-veterinary-surgery-go-live-day/index.md): Anderson's Veterinary Surgery shares their go-live experience with Lupa, including how the support team made the transition smooth from day one.
- [How Madra Veterinary Clinic Switched to Lupa - and Got Back Nearly a Day a Week](https://lupapets.com/blog/how-madra-veterinary-clinic-switched-to-lupa/index.md): Ben Dobson of Madra Veterinary Clinic on moving to Lupa: support before go-live, automatic NVS price updates and an estimated 3 to 5 hours saved a week.
- [CMA Remedies: Pete Orpin on What Will Impact Your Practice Most](https://lupapets.com/blog/cma-remedies-pete-orpin-on-what-will-impact-your-practice-most/index.md): SPVS President Pete Orpin and Lupa CVO Dr Nick Lloyd on the 6 CMA remedies causing most concern, from prescriptions and pricing to health plans.
- [CMA Veterinary Remedies: Turning Disruption Into Opportunity for Independent Practices](https://lupapets.com/blog/cma-veterinary-remedies-turning-disruption-into-opportunity/index.md): The CMA's intervention creates real disruption in the veterinary sector. Here's how well-prepared independent practices can turn it to their advantage.
- [Lupa Raises $20M at Series A to Bring Innovative Tech and AI to the Veterinary Profession](https://lupapets.com/blog/lupa-raises-20m-at-series-a-to-bring-innovative-tech-and-ai-to-the-veterinary-profession/index.md): Lupa closes a $20 million Series A to accelerate AI development and expand its veterinary practice management platform across the UK and beyond.
- [How Thompson's Pet Care Saves an Hour Per User Per Day](https://lupapets.com/blog/how-thompsons-pet-care-saves-an-hour-per-user-per-day/index.md): Thompson's Pet Care in Liverpool estimates Lupa saves each user around an hour a day, mostly through simpler appointment management and patient forms.

## Optional

- [Full site content](https://lupapets.com/llms-full.txt): Every page and blog post above as one markdown file.
- [Blog RSS feed](https://lupapets.com/feed.xml): New blog posts as they are published.
- [Sitemap](https://lupapets.com/sitemap.xml): Every page and its language versions.
- [MCP server card](https://lupapets.com/.well-known/mcp/server-card.json): Lupa's MCP server for AI agents.
- [Agent skills index](https://lupapets.com/.well-known/agent-skills/index.json): Skills agents can use with Lupa.
- [API catalog](https://lupapets.com/.well-known/api-catalog): Lupa's public APIs.
- [OAuth protected resource](https://lupapets.com/.well-known/oauth-protected-resource): Authorisation details for the APIs.
- [OpenID configuration](https://lupapets.com/.well-known/openid-configuration): Sign-in configuration for the APIs.
- [Privacy policy](https://lupapets.com/privacy-policy/index.md): How Lupa collects, uses and protects data.
- [Terms and conditions](https://lupapets.com/t-cs/index.md): Terms for using Lupa.